burgeoning Viaduct Valley (ViVa) area of Harlem. WHERE?????BLACK HARLEM'S NEW NEIGHBORHOOD NAMES
The first thing you do when taking over anything is to change the name of what you conquer. In real estate names and perceptions are important- look at downtown- SOHO( SOUTH OF HOUSTON ST)NOHA(NORTH OF HOUSTON ST.)TRIBECA(TRIANGLE BELOW CANAL),ETC. you get the picture. How do we make our new neighbors comfortable? Lets play the name change game! It works with micro-neighborhoods Hamilton Heights, Morningside Heights, streets - Malcolm X Blvd back to Lenox Ave(even though Black Harlem residents always say Lenox Ave, 7th and 8th ave-we have earned the right! But the world must say Adam Clayton Powell Jr. Blvd and Fredrick Douglass Blvd!)Notice the unusually large signs bringing back the number avenues and the quiet name changing SOHA AND NOHA(SOUTH AND NORTH HARLEM),VIVA(VIADUCT VALLEY)-you know- over there near Fairway.There's a bbq spot over there.